10 reasons why machinery industry needs makana.com in 2025

For decades, buying and selling heavy machinery relied on traditional methods like personal networks and offline deals. While these approaches worked in the past, they are now slow and inefficient. Challenges like lack of transparency, limited access to global markets, and cumbersome paperwork make the process more complicated than it needs to be. With industries around the world adopting digital solutions, the heavy machinery market must evolve to keep up and remain competitive.

What does makana.com provide to the machinery industry in 2025?

Makana.com changes the machinery industry by offering a vast variety of equipment, ensuring seamless and secure transactions between buyers and sellers. With high-quality videos, 360° HD images, and machinery inspected across 75+ critical points, the platform guarantees transparency and reliability. Buyers benefit from worldwide shipping options and tailored financing solutions, making heavy equipment transactions more efficient than ever.

1. Variety of heavy machinery

Makana.com provides a comprehensive inventory, catering to industries including construction, mining, agriculture, forestry, oil and gas, logistics, and waste management. Our inventory includes:

• Excavators: Mini, medium, and large.

• Loaders: Wheel loaders and skid steer loaders.

• Bulldozers: Crawler dozers for heavy-duty tasks.

• Dump Trucks: Articulated dump trucks and off-highway trucks.

• Compaction Equipment: Single-drum rollers, plate compactors, and walk-behind rollers.

• Aerial Work Platforms: Scissor lifts for high-altitude tasks.

• Material Handlers: Forklifts and telehandlers.

• Graders and Pavers: Motor graders and asphalt pavers.

• Tanker Trucks: Off-road water trucks.

Makana.com also offers a wide range of attachments like excavation buckets, rippers, blades, vibratory hammers, and more to meet specific project requirements.

2. Premium machinery brands with low hours

Makana.com features industry-leading brands such as Caterpillar, Komatsu, Volvo, Hitachi, JCB, and Bobcat, all renowned for their durability and performance. The platform ensures access to low-hour, well-maintained machinery with minimal wear and tear, maximizing operational efficiency.

3. Safe transactions for buyer and seller

Makana.com ensures safe transactions for both buyers and sellers, creating a trustworthy marketplace that minimizes risks. Through verified listings and a secure payment system, the platform protects both parties, offering peace of mind in every deal. Sellers can confidently list their machinery, while buyers are assured that their investments are protected with transparency and accountability at every step.

4. Transparency through verified & curated listings

Unlike other online platforms that allow third-party sellers to post machinery without verification, Makana.com ensures that each listing is curated & ready to work. This reduces the risk of buying unverified equipment and ensures that every piece of machinery meets high standards.

With the assurance of comprehensive inspections and detailed reports, buyers can trust that the machinery is ready for work, without needing additional checks or concerns.

Makana.com works closely with trusted brands like Caterpillar, Komatsu, and Volvo to offer a variety of excavators, loaders, bulldozers, and other essential heavy equipment. Buyers can confidently explore listings from these reputable brands, knowing that each machine is backed by 75+ inspection points covering key components like engine performance, hydraulics, safety features, and electronics.

Why does this matter? A 2024 eCommerce report by IAB Australia and PureProfile found that 60% of shoppers remain loyal to trusted brands that provide clear, consistent communication, reliable service, and proven quality. Additionally, 20% have increased their purchases from these brands, underscoring how essential trust and transparency are when making significant investments like machinery.

5. HD Visuals and 360° Views

Traditional marketplaces often make it hard for buyers to trust what they see due to unclear and low-quality images. Makana.com solves this by offering high-quality photos and 360° views, letting buyers see every part of the machinery in detail, from the hydraulics to the frame. Buyers can also watch videos showing the equipment in action, so they know how it performs on the job. This clear and detailed approach helps buyers feel confident and make better decisions.

Studies show that 3D visualization can increase conversion rates by up to 40% and reduce return rates by 25%. Plus, ASOS reported a 200% increase in sales after adding high-resolution images and 360-degree views to their online listings. 

The image below shows the level of detail for every machine inspected and listed on makana.com.

6. Expert reviews 

Makana.com goes beyond simply listing machinery; each piece is accompanied by expert reviews that break down the equipment’s performance, efficiency, pros and cons, cabin and controls, safety, real-world comparisons with full technical details. These reviews are designed to offer insights from industry professionals who have firsthand experience with the equipment, giving buyers a clearer understanding of how each machine performs in different working environments.

7. Documentation support

Makana.com simplifies this with a robust support system that guides buyers and sellers through every step of the paperwork process. This feature helps reduce friction for buyers and sellers, streamlining the often-complex tasks associated with machinery transactions.

A UPS survey found that 85% of consumers believe retailers should cover return shipping for items that are incorrect, of poor quality, or late. The same logic applies to heavy machinery transactions: efficient documentation handling and post-sale support are essential for repeat business and customer satisfaction. Makana.com’s approach helps ensure that customers feel confident and supported throughout the entire buying process, which drives customer loyalty.

8. Flexible sales options

Every buyer and seller has unique preferences. Some prefer fast auctions, while others like a more controlled sale. Makana.com offers flexible options to suit everyone:

• Auctions for those who want quick, competitive transactions.

• Direct sales for those seeking immediate purchase without the back-and-forth.

• Negotiated deals for buyers and sellers who want more flexibility in the terms of the transaction.

This variety helps both individual sellers and large operators find the right approach. 

9. Financing and leasing solutions

Modes of purchase available through makana.com:

1. Bank financing

2. Lease-to-own machinery

3. Buy now, pay later

These options make it easier for businesses to scale without tying up too much capital. By offering more flexible financing options and faster approval timelines, makana.com helps businesses expand their fleets without the stress of complex financing.

10. Reliable shipping solutions

Sending heavy machinery overseas can be very complicated and expensive, often causing delays. Makana.com solves this problem by partnering with reliable global shipping providers to offer competitive rates and smooth delivery services.

With makana.com’s shipping solutions, you can rest easy knowing your equipment will arrive on time and in the condition it was promised. No more worrying about hidden costs or unreliable shipping services. 

Actually, there are more than 10 reasons!

Makana.com makes it simple to buy and sell both new and used equipment, helping contractors get reliable machines without the high cost of renting. On makana.com, you can explore a wide range of new and used equipment, including excavators, bulldozers, wheel loaders, motor graders, cranes, asphalt pavers, backhoes, dump trucks, and more. Each machine undergoes a thorough 70+ point inspection to ensure reliability and performance. 

With 360° virtual tours, transparent pricing, and expert evaluations, you'll have a complete view before making a purchase. Plus, Makana is a bilingual platform, ensuring seamless access to information and support in multiple languages.